The complete range for the French agricultural market
Franck Chataigné, managing director, what does your company do?
Anjou Diffusion is a distributor of technical components. The company is operating in Craon, France, since 1989 in the distribution of transmission parts in the agricultural machinery after-market business. Anjou Diffusion offers technical support and supplies specific products for regional industries and agricultural machines manufacturers. Since 2020 it is part of Ital Express Group and since 2nd January 2026 all activities related to the agricultural market (tractors and transmission parts), are run by Anjou Diffusion.
What is your flagship product?
Our flagship products are bearings. We do offer a wide range of products, and on French market, we are well known as the specialist in agricultural field. Our aim is to offer technical support, on-shelf availability for all applications: agricultural machines, industry and manufacturers.
When and why did the partnership between ISB and Anjou Diffusion come about?
We started using ISB products almost 15 years ago for very specific applications, mainly for industries. We found echo within ISB organization, high quality products and technical support. After 15 years we have decided to further grow our relationship and launch ISB full range of products in all our activities, especially in our major market: agricultural applications.
What are the “pluses” of this partnership with ISB?
ISB is a very strong company, dedicated to customers, offering solutions for OEM and after-market activities with more than 40 years of experience. Our relationship is based on mutual respect and transparency. ISB is consistent in the approach to the market in providing us technical, sales and logistic support to help us develop our activities.
What are your plans for the future?
We are dedicated to keep our position in the French market as specialist in transmission and tractor parts. Moving forward and offering ISB full range of products is our answer to the evolution of the market searching for high value for the valuable products. Anjou Diffusion has chosen ISB among many contenders as a strong partner for the future.
