Andrés Noboa, Chief Commercial Officer (CCO) at Ivan Bohman C.A., what does your company do?
We are a company with Swedish origins and 90 years of experience, located in Guayaquil – Ecuador. We have built a strong reputation in our country for working exclusively with high-quality, well-engineered products across various market segments, including industries, hardware stores, automotive, agriculture, construction, and large public and private projects. As a developing country, our passion lies in the impact we create for engineers, mechanics, farmers, and other workers by providing them with well-made, reliable, highquality products that contribute to our nation’s growth. We work with renowned brands including, of course, ISB.
What is your flagship product?
We are market leaders in two main product categories: the commercialization and servicing of special steels and the sale of ESAB welding products and welding machines.
When and why did the partnership between ISB and your company come about?
Since 2015, we had been searching for a high-quality bearings brand that could offer us exclusive representation. We tested two European brands but couldn’t find one that fully convinced us. Then, in 2019, we established contact with ISB, a company passionate about engineering and products quality, with a strong ambition to expand its presence in our region.
Through our discussions, we found exactly what we were looking for: a high-quality product, a driven and ambitious partner, and most importantly, people of their word with whom we could work with trust and confidence.
What are the “pluses” of this partnership with ISB?
This partnership allows us to present our customers with a world-class bearings brand and begin replacing other alternatives. From ISB’s perspective, we are a highly reputable company known for handling premium-quality products, and we will make the necessary efforts to establish ISB as a leading brand in the industry in our country.
What are your plans for the future?
Our short – and medium-term goal is to further solidify our position as leaders in the commercialization of industrial products and services for the industries and large public and private projects. We plan to achieve this by working with highquality brands, where ISB plays a key role, combined with first-class ser vice. Our ultimate goal is to always be the first choice when a client needs metalworking solutions, bearings, industrial chemicals or power tools.
