Emak was born in 1992 from the merger of two major companies Oleo-Mac and Efco, both of which had been active since the ’70s in Northern Italy’s burgeoning enterprise sector.
Thanks to its high quality standards, Emak ranks today among the premier international manufacturers specialized in the production and distribution of machines, components and accessories for gardening, agriculture, forestry and industry like brush cutters, chainsaws, lawn-movers, hoeing machines, small tractors, branch cutters, high pressure pumps and water jet cleaner.
The group sells its products through various commercial branches and a wide network of specialized vendors and distributors. Emak’s presence is therefore guarantee worldwide in more than 80 countries. Their offer is extremely wide and complete and includes well-known brand such as: Oleo-Mac, Efco, Bertolini, Nibbi, Tecomec, Geoline, Mecline, Comet and HPP.
Emak group has been listed in the Milan stock exchange since 1998, and since 2001 it’s also part of the STAR market segment. In 2013 the group had registered a turnover of 355 mln euro, with a workforce of more than 1500 people.
WHAT’S YOUR BEST-SELLER?
Lately our products with best performances in terms of sell-out are the lawn-movers and the brush cutters. Indeed, these are the product lines in which we have invested the most. Recently we’ve launched a new line of 25cc brush cutters – that has the best weight/power ratio among all the products on the market – and then another one, the 35cc. We’ve launched also two new lines of lawn-movers – made of aluminum and tinplate – absolutely user-friendly, comfortable and ergonomic. This is to testify that the product innovation, whether focused on final customer’s needs, is still the key to success.
WHAT ADVANTAGES DO YOU HAVE USING ISB PRODUCTS?
We choose ISB products in order to obtain the perfect balance between: technical specifications suitable for our applications, flexibility of product availability according to market variations and an adequate competitiveness. Our cooperation with ISB is aimed to boost one of the most important mechanical part of the brush cutters, like the conical couples, that transmit motor energy from the engine to the shears. In particular, the bearings for conical couples are installed on our 43cc, 46cc and 52cc brush cutters, that are mostly used to clean the underbrush or to do activities that imply intensive effort and require good resistance and quality. When we talk about products used 8 hours a day to make a living, we cannot accept compromises.
WHAT ARE YOU FUTURE PLANS?
After the positive signals registered in 2014, we expect a significant growth in the requests from the European market as well as a reinforcement in the overseas market where Emak is intensifying its initiatives, especially thanks to the presence of commercial branches in important markets like China and Brazil.